Our Story · Est. 2020
Three friends.
One obsession.
A lot of good whisky.
Bellaire & Day started as a pandemic project between three friends who loved whisky and had time on their hands. Five years and fifteen releases later, we're still doing exactly the same thing — just better at it.
How It Started
It started with a cask and nowhere to go.
It was 2020. The world had stopped. Trips were cancelled, restaurants were closed, and three friends who had always quietly talked about buying a cask of whisky one day suddenly had something we'd never had before: time.
So we did it. We found a cask, bought it, and began the process of bottling it ourselves. The original plan was modest — keep ten or twelve bottles each, sell the rest to friends. Nothing more than a shared hobby with a tangible result.
We timed our first release to coincide with the reopening of synagogues. The Kiddush Club Edition. A welcome back to shul — a bottle to mark the moment communities could gather again. As it turned out, shuls didn't open when we expected. But the bottles did. Every single one sold in 24 hours.
That's when we understood this could be something real.
"We've tasted hundreds of casks. Only a few have made the cut. That's not a marketing line — it's just how we work."
Bellaire & Day · Independent Bottlers Since 2020The Standard
How we choose a cask.
It starts with a blind tasting
Every cask we consider is tasted blind by all three founders. No label. No distillery name. No prior impression. Just what's in the glass. We evaluate colour, nose, palate, finish, and assign an overall score independently.
All three of us must score it 93 or above
Not an average. Each of us, individually, has to rate the cask 93 points or higher. If one person scores it an 89 and two score it a 96, we pass. We also have to agree on what we're tasting — if two of us get smoky and one doesn't, something's off. We trust the disagreement.
The price has to make sense
An exceptional cask at the wrong price helps no one. We're not building a museum collection — we're bottling whisky for people to open and drink. The maths have to work for both sides of the transaction.
Then we bottle it exactly as it is
No blending. No chill filtration. No added colour. What comes out of the cask is what goes into the bottle. We add nothing and take nothing away. The whisky earns its place on the label or it doesn't make the cut.
The Team
Three friends. All in.
We keep a low profile by design — whisky should speak louder than the people behind it. But between us we bring the industry knowledge, the legal rigour, and the marketing instinct to do this properly.
The Industry Insider
A working whisky distributor who knows the supply chain from cask to shelf. When we need to find something extraordinary, he knows where to look — and more importantly, who to call.
The Whisky Educator
Has been flown across the US to lead tastings and speak about whisky at corporate events, nonprofit galas, and private dinners. Prefers a room of 20–30 curious people to any crowd. Sneaked his first sip at shul at age 12. Has improved considerably since.
The Detail Man
A lawyer who handles every contract, compliance requirement, and crossing of t's that running a DTC alcohol brand in 38 US states demands. The reason we can do what we do without anything going wrong.
What's Next
The whisky is open.
Come find yours.
Four bottles available now. All of them exceptional. All of them limited. All of them meant to be opened, poured, and shared with someone worth drinking with.
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